The Haga Initiative is a network of companies that works to reduce carbon emissions from the business sector and highlight the climate issue by showing that ambitious climate strategies create business advantages and improve profitability.
The Haga Initiative is a business network that strives to reduce the business sector’s climate impact. The network includes: Axfood, Coca-Cola European Partners Sverige, Folksam, HKScan Sweden, JM, Lantmännen, Löfbergs, McDonald’s Sverige, Preem, Stena Recycling, Stockholm Exergi, Swedbank and Sveaskog.
The Haga Initiative climate target are reducing their emissions by 40 percent by 2020 and Fossil fuel free until 2030.
Nina Ekelund: We need to fivefold the ambitions to stay below 1.5 degrees

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Nina Ekelund: We need to fivefold the ambitions to stay below 1.5 degrees

The fundamental problem is that the price of emissions is not paid by those who burn fossil fuels. This is a textbook example of a negative externality, a market failure that leads to excessive use of fossil fuels and negative socio-economic outcomes.

Nina Ekelund, Executive Director, Haga Initiative

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Jens Henriksson - VD, Swedbank

Vi banker har en viktig roll att spela i klimatomställningen. Både som rådgivare och finansiärer av gröna investeringar, till exempel genom gröna bolån eller energieffektiviseringar. Hållbarhet är kärnan i Swedbanks affärsstrategi! Vi vill tillsammans med andra påverka utvecklingen och bidra till att Sverige och Baltikum ställer om för att uppnå klimatmålet

CEO, Axfood AB
Klas Balkow - President CEO, Axfood AB

First and foremost, we have to work with our own business. In this case, it comes down to decreasing energy consumption, making our transports more efficient and reducing food waste.

Coca-Cola Europacific Partners Sweden
Sofie Eliasson Morsink - CEO, Coca-Cola Europacific Partners Sweden

Responsible resource management is a hygiene factor for the entire global Coca-Cola system, just as much when it comes to energy and transport to when it comes to water, ingredients and packaging. It is a part of our business model and a prerequisite for us to maintain our “license to operate” in over 200 countries. In Sweden we have extra focus on the climate issue and we see positive results so far. Cooperation in the Haga Initiative is part of our continued work towards our challenging climate goals, and a way to show the path forward to others.

Ylva Wessén - CEO, Folksam

Folksam has a long tradition of “doing well”, but sustainability is to me more brains than heart. We want to pursue good business that creates value for our owners, the customers, in the long run. In practice, this means we will set high standards for quality and resource efficiency in everything from capital administration and settlement of claims to energy consumption within our own business. This contributes to Folksam’s financial strength.

Stockholm Exergi
Anders Egelrud - CEO, Stockholm Exergi

Möjligheterna för fjärrvärmen är enorma. Vi satsar på en helt fossilfri och klimatneutral produktion. Fjärrvärme är det mest resurssnåla och effektiva sättet att ta tillvara på energi som annars går till spillo, bidrar till utvecklingen av hållbara städer, och gör det lättare att nå Europas klimatmål.

Johan Skoglund - President and CEO, JM

Our product, housing, is sustainable and will stand for at least 100 years. We need to look far ahead when planning and our qualifications need to be able to meet the qualifications of the future. We want to serve as a role model within our industry. When we do, we are perceived as serious and responsible, both as a company and as an employer.

Per-Olof Nyman - President and CEO, Lantmännen

Sustainable business development is one of our strategic focus areas in order to increase our profitability until 2020, and we observe an increased interest among our customers in the production process from ground to table. Cooperation throughout the entire production chain with our customers and suppliers is a key to success. There still remains potential to develop resource efficiency further, for instance in how we manage heat waste and to increase the use of bio fuels.

Anders Fredriksson - CEO, Löfbergs

To take responsibility for people and the environment is a given to me and my colleagues. Through the Haga Initiative, we can share experiences and learn from each other, while showing others that it is profitable to be climate responsible.

Joachim Knudsen - CEO, McDonald’s Sverige
HKScan Sweden
Lars Appelqvist - Executive Vice President HKScan Sweden
Sustainability work has been an important part of our business since the beginning of the 2000s and we are well on our way to achieving a net zero climate footprint from our own production. But in order to have a real effect on the climate impact of meat production, the entire value chain must be covered. Our efforts as a leading player in the industry are crucial for its success and our goal is a net zero climate footprint, from farm to consumer, by the end of 2040. We achieve this through development work and concrete efforts in the industry and within the framework of our "Farm Initiative". We also want to make visible all the benefits that animal production contributes, such as biodiversity and the production of renewable energy.
Magnus Heimburg - VD, Preem

Preem’s vision is to lead the transformation towards a sustainable society. Working with sustainability has been an integrated part of our business operation for a long time, and everybody in the company participates in reducing our climate impact. The content of renewable raw material made from Swedish forest industry residues in our fuels has paved the way for the transportation sector in reducing their emissions. By becoming a member in the Haga Initiaive, we have a strong platform together with other companies to show that the industry is part of the solution.

Stena Recycling
Fredrik Pettersson - CEO, Stena Recycling

Recycling is a powerful part of companies’ sustainability work. What we contribute with in terms of benefits for the climate makes it natural for us to participate in active climate work and the Haga Initiative. Recycling quickly saves large amounts of resources and companies are increasingly concerned with not just treating waste management as a resource but also to communicate the progress, both internally and externally.

Per Matses - CEO, Sveaskog

Forest management needs to be better at communicating the forest’s potential when it comes to renewing our society. Therefore we view the Haga Initiative’s focus on opinion formation, discussion and debate on the climate issue, as attractive.